Field notes
Short pieces on what we are learning, one a month.
Coming next
Where two markets cross
What the Collision Wheel shows about the functional drinks aisle, and what its open crossings suggest.
In the works
Why large language models know more than we think
What a model has absorbed beyond what anyone asks it, and how to reach it.
Transversal economics
Economic value read through the methods of Transversal Design.
Earlier writing
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Gliding, not searching
The Conversation, July 21st, 2023How to steer a language model across a problem instead of firing single questions at it.
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The Future of Human Factors Engineering
Jan 3rd, 2020From the physical and the cognitive to the emotional, and the case for Multidimensional Task Analysis.